Global health. The current scenario and future perspectives

307 disease and death, as seen in Chile. Thus, the symbolic image of an infected Other was strongly established especially at the beginning of the pandemic cycle. Regarding how to better communicate with diverse populations/groups, several organizations (especially the government in all its levels, including public universities) have deployed ambiguous messages, focusing on data or in a style of communicating that simplify informing, but at the same time neglecting the complexities of audiences that are diverse. Such confusing messages then circulate in local health clinics, schools and media and have been found to trigger confusion if scientific evidence does not consider different contexts to effectively communicate (Labrín et al., 2020). For example, to obtain information, the Haitian population has had to rely on grassroots organizations and communication efforts carried by the University of Chile and other institutions. Something similar has been experienced by individuals infected with HIV, children and teenagers. For communities like those, communication efforts have focused on educational communities and schools, but have weakly addressed other aspects related to quality of life. A similar approach we can see in aging and the pandemic. In that sense, these two areas of the same problem should and are suggested to work on diversifying sources and permanently work with grassroots and social organizations in order to understand their actual needs and their specific ways of communicating, by articulating media networks that allow for direct messages based on a scientific perspective, but also anchored in a care-oriented approach (CNTV, 2020b; Posetti & Bontcheva, 2020). The human rights-based approach becomes essential, considering that it involves violated populations and/or collectives who require communicational support to overcome their situation by their own means, without patronizing them, but with timely, effective, efficient, contextual-appropriated information enabling them to make decisions and resist and respond to hate speech, stigmas, racism, sexism and classism. The Other is an “Us” and constructing it as Otherness only widens the gaps between communication and the community. Final notes What paths does communication follow in terms of what it is about (what), how it unfolds (how), when it occurs (when), who it reaches (whom) and why? These questions do not find simple answers in this chapter. On the contrary, in line with other dimensions of disciplinary scholar production, as well as inter- and transdisciplinary ones, the experiences in reporting on the pandemic and its consequences, the implementation of human rights- based communication strategies and campaigns from public institutions,