Global health. The current scenario and future perspectives

306 privacy rights in terms of health information, employment status and integration (or isolation) within their community (Riquelme, 2021). Another risk is over information or information fatigue. As María Pastora Sandoval, a reporter from Radio Meridional de Punta Arenas, says 74 : “People no longer listen to that murmur (put your mask on).”. 75 Fatigue has been reported among audiences due to massive coverage almost exclusively related to coronavirus issues. In other words, the pandemic took over all sections and different areas of content production and journalism: basic information about confinement measures, vaccination, infection rates, hospitalizations and deaths; as well as the direct or secondary impact on different dimensions of community life, from unemployment or care crisis to remote education or the impact on cultural production and consumption. Lessons for communicating about and for vulnerable communities The Covid-19 pandemic has been particularly devastating in Latin America in terms of health, but also in its social, economic, cultural and political dimensions. In this context we need to ask how to communicate when it comes to naming people in vulnerable situations, whether they are protagonists of scientific, health-related or political information or not or when defining them as audiences of mediated messages. As to how we communicate about these populations and/or groups, it is essential to deeply think about how imaginaries are constructed around experiences like poverty, marginalized migration, LGBTQIA+ population and even subjects at various stages of the life cycle considered “non-productive” (childhood, youth and the elderly). This construction increases gaps of access, stigmas, discriminatory patterns and institutional prejudices anchored in everyday subjectivities when built without a human rights- based approach. In other words, the intersectional perspective (Valdivia, 2022) contributes to sexism, racism and classism that violate human rights both within neighborhoods and within official apparatuses, with all their nuances, and produce individuals who embody the deepest fears of a population afraid of the unknown. The multiplicity of combinations resulting from these elements turns into messages fueled by media outlets and other institutions that rely on emotion (fear against hope) and make it fertile ground to link all those populations with the pandemic, i.e., meaning 74 https://meridionalradio.cl/. 75 Ceremony “Recognition for Communication...”, ISP and IMII, August 4 th , 2022.